Facebook User Count
By
Herman Syah
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Tuesday, April 21, 2020
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Total Facebook Users
Facebook User Count
This year, 169.5 million individuals in the United States-- or majority of the population-- will make use of Facebook, a 0.9% boost from 2017, according to our estimates.
By the end of the projecting period (2022 ), we expect Facebook's individual base to expand to 176.3 million. That's many thanks, in large component, to older demographics.
How Old Are Facebook Users?
While younger individuals are leaving Facebook at an even quicker pace than we formerly expected, older age are accessing the social platform more-- specifically the 55-to-64 and also 65-plus age groups.
" Each of those age will certainly include roughly 1 million new individuals in 2018, which is significant taking into consideration Facebook's customer base in its entirety will certainly enhance by only 1.6 million," said eMarketer senior forecasting expert Chris Bendtsen. "What this suggests is that Facebook is including more brand-new older users than it's shedding more youthful ones."
On the whole, Facebook's usage amongst 55- to 64-year-olds will certainly boost by 4.9% in 2018. As well as usage among those 65 and older is expected to raise by 6.0%.
Meanwhile, Facebook's usage amongst those 11 and younger will certainly decline 9.3%, while those in the 12-to-17 age and those in the 18-to-24 age group will certainly decrease by 5.6% and 4.5%, respectively.
Teens might be shifting from Facebook, however it's still the No. 1 social media network amongst millennials, Gen Xers and also boomers.
In fact, infant boomers prefer Facebook over various other social applications, like Pinterest, Instagram and specifically Snapchat. This year, we anticipate 31.9 million individuals because friend to use Facebook.
" Facebook is still doing well in these older age groups," said eMarketer major expert Debra Aho Williamson. "It holds true that Instagram is gaining strength amongst those 35 as well as older, but Facebook stays their system of choice."
" It's where their family and friends are, and its features are familiar and safe," she added. "Regardless of Facebook's extensively publicized problems with data privacy, hacking and also phony information, the majority of customers in these age are still using it."