Total Facebook Users
By
Herman Syah
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Saturday, January 18, 2020
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Total Facebook Users
Total Facebook Users
This year, 169.5 million individuals in the US-- or majority of the population-- will use Facebook, a 0.9% boost from 2017, according to our quotes.
By the end of the projecting duration (2022 ), we expect Facebook's customer base to expand to 176.3 million. That's thanks, in big component, to older demographics.
How Old Are Facebook Users?
While more youthful customers are leaving Facebook at an also quicker speed than we formerly anticipated, older age groups are accessing the social platform much more-- especially the 55-to-64 as well as 65-plus age.
" Each of those age will add about 1 million new individuals in 2018, which is significant taking into consideration Facebook's customer base as a whole will boost by only 1.6 million," said eMarketer senior projecting analyst Chris Bendtsen. "What this indicates is that Facebook is including more brand-new older customers than it's losing younger ones."
In general, Facebook's use among 55- to 64-year-olds will boost by 4.9% in 2018. As well as use amongst those 65 and also older is expected to boost by 6.0%.
At the same time, Facebook's use amongst those 11 and also younger will certainly decrease 9.3%, while those in the 12-to-17 age as well as those in the 18-to-24 age group will certainly decrease by 5.6% and 4.5%, respectively.
Teens might be changing from Facebook, but it's still the No. 1 social network among millennials, Gen Xers as well as boomers.
As a matter of fact, infant boomers favor Facebook over various other social applications, like Pinterest, Instagram and also specifically Snapchat. This year, we anticipate 31.9 million individuals in that mate to utilize Facebook.
" Facebook is still performing well in these older age groups," said eMarketer primary analyst Debra Aho Williamson. "It holds true that Instagram is gaining strength amongst those 35 and also older, however Facebook stays their system of choice."
" It's where their loved ones are, and its features know and also secure," she added. "Regardless of Facebook's commonly promoted troubles with information personal privacy, hacking as well as phony news, many individuals in these age groups are still utilizing it."